Helping your generic find the ideal market at every stage

Leveraging the IQVIA CORE, as well as services and tools developed for generics manufacturers, you can have a partner at every step of the way – from development to measurement to expansion.

Selection and Development

  • Select potential generics
  • Evaluate protection status
  • Understand competitors
  • Create licensing strategies


  • Identify launch markets
  • Create product positioning
  • Build country-specific pricing and reimbursement strategies
  • Forecast volume and sales


  • Manage tenders and contracts
  • Track performance across countries
  • Measure awareness and adoption
  • Align go-to-market resources

Portfolio and Geographic Expansion

  • Grow through product mergers and acquisitions
  • Optimize portfolio and disease strategies
  • Extend geographic presence
  • Analyze your competitors’ strategies

Reach out today and a generics specialist will get back to you.