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Webinar
The Post-Pandemic Voice of the Customer: HCP Engagement Preferences in the EU4+UK
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September 30, 2022

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1:00pm - 2:00pm

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The pandemic changed how healthcare professionals interact with patients, and how they engage with pharmaceutical companies. IQVIA's EU4+UK 30th September webinar delves deep into findings from a large-scale survey focused on healthcare professional channel preferences.

With responses from over 10,000 healthcare professionals across the EU4, UK and US, we uncover the following:

  • What 3 engagement channels are most preferred by HCPs in an environment with no COVID restrictions?
  • How has channel preference changed in a post-COVID environment?
  • What motivates healthcare professionals to meet face-to-face with pharma representatives, rather than remotely?
  • How do HCP channel preferences vary by country, specialty, and by age?

Discover transformational insights that can provide a vital foundation for strategic and tactical customer engagement investments for 2023 and beyond.

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