Master Data Management

Harmonize data for better decision making

IQVIA Master Data Management is an end-to-end solution that enhances industry-leading cloud platforms with unparalleled data, deep life sciences expertise, and implementation excellence for faster, more precise decision making. It centralizes and consolidates data across multiple domains to provide the decision intelligence needed to improve omnichannel engagements, ensure regulatory compliance, and drive business agility.

Achieve customer intelligence

Build a strong customer engagement strategy with IQVIA MDM as your foundational layer. Deliver personalized, coordinated omnichannel experiences leveraging data on HCP communication needs and preferences. With an intuitive self-service user interface, it enables you to:

  • Understand and predict customer behavior
  • Tailor customer-specific messages
  • Establish long-term profitable customer engagements

Drive implementation excellence

With 60+ years of domain expertise in bringing advanced technologies to the life sciences industry, we are committed to ensuring our clients get the most value from their MDM investment. We balance governance with agility to support evolving user, market, and business needs.

Promote cross-functional collaboration

Bridge data silos to create transparency between users across departments and outward to business partners using the same version of truth. Improve operational efficiencies, workforce productivity and time to value with IQVIA MDM.

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Generate trusted insights
See how IQVIA MDM drives business agility by mastering your critical data.

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