Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Discover Insights"A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the Asia Pacific healthcare market.
Read The Latest Issue"Unlocking the Future of Consumer Health: A Special Focus on Senior Consumers
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Search JobsToday’s end users and providers of health products, both prescription and over-the-counter, come in any number of alias’: customer, consumer, patient, healthcare provider (HCP), pharmacist —and their behaviors shift and change alongside the evolving environment we live in.
Across Southeast Asia (SEA), a region that has historically preferred face-to-face (F2F) engagements, the pandemic has dramatically changed health delivery, with some changes expected to have a longer-term impact. Launched in 2020, IQVIA WellTrack is a syndicated market research study that quantifies behavior changes and shifts in mindset, across SEA. Using the WellTrack data, we were able to identify some emerging trends:Healthcare brand engagement requires triangulation on stakeholder strategy and channel success across different fronts, with some requiring a more customized approach than others. As end-user behavior continues to change, there is a strong need for insights as life science companies continue to look to: what’s next?
Click the links below to read the thoughts and perspectives shared by our IQVIA experts on the key emerging themes, or click here find out more about our IQVIA WellTrack service offering.