TV and Digital Advertising IQ

Garner actionable intelligence for your multichannel consumer campaigns.
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You need to assess TV, digital, and customer relationship management campaign strategies and tactics in real-time.

You want more than just click-through rates and exposures. Waiting two or three months to see results of your campaigns is out of the question. That’s why we developed Advertising IQ (AdIQ) - a real-time measurement tool based on actual patient behavior. We have partnerships tied to anonymous patient level data and ~70% of cable households. This is what it means to you:

  • Broad access to patient-anonymous real world patient healthcare data linked to consumer and promotional data sets
  • Effective marketing analytics across media channels
  • Informed investment decisions based on actual patient behavior
  • Better ROI

AdIQ is a real-time measurement tool to assess your multimedia campaign strategies

Contact us and learn how to improve your consumer multimedia strategies in real time.