IQVIA Spain participated in the "On Digital" Healthcare Event
On June 20, IQVIA Spain participated in the On Digital healthcare event, dedicated to healthcare professionals involved in the digital transformation. Around 170 people attended the meeting.
The program included a series of panels with more than 25 experts from different companies such as Pfizer, Takeda, Teva, Abbott, Sandoz, Roche, among others. Experts shared practical experiences related to digital transformation in healthcare.
David Sierra, IQVIA Technology and Applications business unit, moderated a panel titled "Integrated Multichannel Marketing: KIPs and ROI, the workhorse of the sector," in which experts from FAES Farma, Astrazeneca, Sandoz, Roche and Bial Laboratories participated.
The conference was a great opportunity to strengthen our technology area and to get in touch with our customers (and potential clients).