Marketing Offerings

IQVIA designs, delivers and executes multi channel campaigns for top PharmaCos. We combine data, digital technologies, business acumen and promotional resources to position products and PharmaCos to the mind of HCPs.
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Promotional Services

IQVIA executes all-inclusive promotional services to HCPs, undertaking all relevant activities from campaign planning, HCP targeting (using OneKey database), selection/recruitment/payroll of sales force, calls execution, monitoring and final reporting.

 

Teledetailing Services

We undertake tele-detailing campaigns providing accurate detailing and profiling of HCPs over the phone. Service includes script creation, agent training, HCP targeting and compliant execution.

 

HCP consent collection

Contact HCPs by phone and collect consent for receiving medical information by email. All conversations are recorded in accordance to all legal procedures and a comprehensive list of all HCPs contacted is produced and delivered to the client.

 

Direct mail (post office)

Direct mail campaigns communicating important information to selected HCPs and HCOs. Services include printing, enveloping, mailing, remailing, management of undelivered mail and final report to client.

 

Digital Engagement Services

Use of Multichannel Marketing to deliver relevant messages to individual customers based on a harmonized HCP segmentation strategy. Services include all the following activities: campaign design, HCP segmentation, mapping HCP segment to content, message creation, email design, orchestrated smart delivery of email, advanced reporting of campaign's performance and implementation of appropriate improvements if necessary.

Pharmacy Pop up

The pharmacy pop up service presents key messages to pharmacists at the point of sale. Pop-up messages can push product or other information to the pharmacist or pull information from the pharmacist in a questionnaire form.