Claims substantiation in Southeast Asia
White Paper
Dec 09, 2019
Generating claims that inform Consumer 2.0
The importance of data-driven, scientifically valid claims to gain consumer understanding and trust in the crowded me-too field of consumer health has never been greater. Gone are the days when endorsement by popular media personalities and well-made mass-media ads boasting of "Smoother skin!" or "Whiter teeth!" etc. were enough to boost product uptake. Today's consumer is self-focused and digitally empowered.
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