ChannelDynamics Global Reference 2019
An annual review of pharmaceutical sales force and marketing channel performance
The 2019 edition of the ChannelDynamics Global Reference presents an overview of 2018 pharmaceutical sales force and marketing channel performance trends.
This publication helps life sciences marketers, brand managers, market researchers and sales teams better understand physicians' preferences, competition strategies and answer key business questions: Is their digital campaign having an impact? Is their sales force using tablet detailing effectively?