ChannelDynamics Global Reference 2018

Publications

October 11, 2018
ChannelDynamics Global Reference 2018
The 2018 edition of the ChannelDynamics Global Reference presents an overview of 2017 pharmaceutical sales force and marketing channel performance trends.

This publication helps life sciences marketers, brand managers, market researchers and sales teams better understand physicians' preferences, competition strategies and answer key business questions: Is their digital campaign having an impact? Is their sales force using tablet detailing effectively?