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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Case Study
Successful Product Promotion Through Multichannel Marketing in the Absence of Field Sales Support
May 15, 2018

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Case study detailing how the Multichannel Marketing (MCM) CoE helped a top 10 pharma company stabilize declining Rx trends for a 3rd tier brand. The MCM solution included:

  • Engagement and Rx impact analysis
  • Segment-level impact analysis
  • Development of a new, segmented campaign
  • Target audience expansion to key HCPs 
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