Optimize field-based structure to maximize commercial opportunities

Although the initial launch budget often constrains investment in personal promotion, there is no need to sacrifice commercial value.

IQVIA Sales Force Effectiveness solutions provide timely and accurate field-based targeting strategies to guide decision making and help senior leadership prioritize the right targets with the appropriate resources. We understand physical access to HCPS and navigating new decision makers can be challenging.

IQVIA has developed a framework that enables you to:

  • Develop a customized target segmentation methodology to prioritize physicians, institutions, and accounts for personal promotion or scientific exchange
  • Optimize field-based size and structure, including territory alignment design
  • Execute a staged roll-out within an agreed upon timeline

Using integrated analytics we design innovative sales force effectiveness models that account for various stakeholder influences on prescribing.


Contact us and learn more about Commercial Model Design and Execution