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Life Sciences Solutions

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences Solutions
Healthcare Solutions

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare Solutions
Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Medical Device and Diagnostic Solutions
U.S. Government Solutions

For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. Government Solutions
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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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U.S. BLOGS

Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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U.S. INSIGHTS LIBRARY

"Browse our library of insights and thought leadership.

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ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Survey Audits

Survey Audits

Employing panels of physicians to provide the most relied upon benchmarks for promotion and physician share of mind.
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Locations United States Our U.S. Solutions Life Sciences Information Solutions Essential Information Survey Audits

Gain insight into physician share of mind.

IQVIA survey audits can help uncover the promotional and prescribing conditions that may be impacting your brand. Tracking promotional activities across sales, events, journals, sampling, and DTC allows pharmaceutical companies to benchmark their go-to-market strategies and see what sales messages physicians remember.

  • Information is quickly available in a business intelligence tool designed exclusively for healthcare information on a monthly basis to measure combined promotional activities
  • Promotion activities can be measured locally or globally to get the most complete view of market share of voice
  • Quickly size competitive sales forces and find out how each sales force benchmarks against the competition
  • Links easily to other information offerings including the prescription and real world data to help measure your return on investment

Key survey audit offerings:

  • ChannelDynamics® - Local and global measures of projected competitive promotional activities
  • National Disease and Therapeutic Index® (NDTI) - Projected activities based on physician intent to prescribe – linked to patient and physician demographics
  • Sales Force Structures and Strategies® (SFSS) - Competitive sales force sizing among the top 40 pharmaceutical companies plus other key market players

Contact us now to see if these insights can help you improve the impact of your sales and marketing teams.

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