Blog
ClinicIntel: Intelligent Discovery for Modern Healthcare Landscape
Urmila Shinde, Associate Principal, IQVIA Consumer Health
Geraldine John, Associate Principal, IQVIA Technologies
Raunak Kapur, Consultant, IQVIA Technologies
Aug 21, 2025

In today’s fast-evolving healthcare environment, digital presence and patient expectations are constantly shifting the way patients discover, evaluate, access, and utilize clinics’ services. A growing number of healthcare categories are now consumer driven, as individuals independently research their options—frequently beginning online, where clinics have an increasing presence.

These changing dynamics bring increasing complexity to assessing which clinics could be most valuable to your category. Conventional approaches to identifying suitable clinics within a specific region—such as manual research, reliance on outdated directories, and the use of fragmented data—are increasingly inadequate.

That is why we created ClinicIntel: an AI-powered smart and scalable solution that redefines how commercial leaders, marketeers, and strategy professionals from the consumer health sector and beyond discover and profile clinics.

The Challenge: Navigating a Fragmented Discovery Process

Despite the growing demand for precision and speed in commercial planning, there has been no unified, intelligent solution that offers a comprehensive, real-time view of the clinic ecosystem. The current landscape is characterized by inefficiencies, data inconsistencies, and processes that require significant time, which can affect strategic decision-making.

ClinicIntel fills this critical gap. This is more than a tool; it represents an innovative approach to clinic discovery, designed to equip our consumer health clients with timely, actionable insights.

ClinicIntel Unveiled: What It Is and Why It Matters

ClinicIntel is a next-generation solution that enables users to comprehensively identify and profile clinics across any region with speed and accuracy. Unlocking access to previously hard-to-reach clinic-level metrics, ClinicIntel empowers users to prioritize outreach with greater accuracy by going beyond traditional commercial indicators and incorporating insights on digital maturity.

ClinicIntel provides a comprehensive and intelligent analysis of the clinic landscape, supporting activities such as market exploration, field team enablement, and commercial strategy development. Harnessing the power of advanced technologies and Gen AI, ClinicIntel streamlines the discovery process, dramatically reducing reliance on manual research and delivering insights that are timely, relevant, and immediately actionable.

Strategic Enablement: Aligning with Commercial Objectives

Given increasing demands on consumer health companies in a rapidly changing environment, expediting go-to-market strategies has become essential for achieving success. ClinicIntel is purpose-built to support strategic alignment and commercial planning. By harnessing real-time insights on clinic capabilities and digital footprints, brands and commercial teams can leverage real-time clinic intelligence to identify high-potential clinics, refining their outreach strategies, streamlining resource allocation, and maximize return on investment—ensuring every engagement accelerates growth and supports sustainable market leadership.

Moreover, ClinicIntel enables a more focused, data-driven approach to medical marketing—ensuring that every dollar invested is directed toward the clinics most likely to deliver meaningful returns. Overall, this strategic enablement empowers teams to act with confidence and precision in a competitive landscape.

Real-World Applications: From Insight to Execution

ClinicIntel is versatile and can be applied across a range of scenarios. Healthcare brands can identify clinics most likely to benefit from their offerings. Field teams may develop targeted outreach strategies by considering digital presence and the range of services offered. Market analysts can uncover regional trends and opportunities for growth.

Case in point:

A client aiming to engage aesthetic clinics within a major Asia-Pacific market leveraged ClinicIntel to intelligently map and segment clinics using a blend of geographic relevance and digital presence indicators. This nuanced approach allowed them to unearth ~50%–60% more clinics and reprioritize field force outreach based on enhanced segmentation—maximizing impact where it matters most. With customer activation gaining momentum, commercial leaders are now focusing on driving the next stage of growth projected for 2026.

Conclusion: Smarter Discovery Starts Here

ClinicIntel is not simply an insights solution; it represents a dedication to enabling more intelligent, efficient, and strategic decision-making within the healthcare sector. By combining intelligent automation with deep market insights, ClinicIntel empowers stakeholders to navigate the clinic landscape with confidence.

Stay tuned as we expand ClinicIntel into new markets and continue to innovate. The future of clinic discovery is here—and it is intelligent.

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