Market Assessment, Share Optimization and Forecasting
Optimize your opportunities and options
Maximize near-term results for current and pipeline products. And optimize longer-term outcomes. IQVIA’s market assessment and forecasting tools can help you
- Know the market share of each of your products and how to make the most of your investments.
- Refine your business model to include the anomalies of a specific country or region.
- Assess the profitability of your legacy brands, both today and tomorrow.
- Predict the viability of alternative therapies in an increasingly cash-strapped payer environment.
With the IQVIA CORE™, we integrate deep healthcare expertise to analyze high-quality, country-specific data from a combination of sources to help you get timely, relevant and long-term product and market clarity.
- Across all lifecycle stages—from new-entry to patent maturity
- Across future forecasts, current assessments and performance metrics
- Across provinces, states, countries, regions or the world