Brand & Marketing

Brand & Marketing

Marketers have to engage and communicate with multiple stakeholders along the lifecycle of your product to increase profitability. IQVIA stands ready to support your strategic imperatives along the way with integrated solutions and insights for overcoming challenges, anticipating obstacles, and maximizing growth.

We partner with life sciences marketers to develop brand and marketing strategies that support your operating imperatives through a combination of information, expertise, actionable recommendations, and insights to address every key issue.

IQVIA empowers you to grow your brand by
  • Leveraging best practices and workstreams including patient journey, payer landscape and pricing strategy, physician profiling, competitive intelligence, and go-to-market strategy and execution
  • Providing insights into corrective actions to improve ROI
  • Understanding and engaging stakeholders including payers, providers, patients, institutions, and pharmacies
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