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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Pharmanews - fevrier 2019
Transformation et ruptures
Mar 29, 2019
Le marché pharmaceutique est encore largement influencé par le passage en ville de produits hospitaliers, une croissance qui est donc partiellement en trompe-l'œil. En revanche de grands changements sont en préparation dans l'univers de la Santé. Une organisation remise à plat au niveau territorial, sous-tendue par l'émergence du secteur numérique et en passe de revoir sa doctrine des modes de rémunérations.
Un vaste chantier qui suppose des évolutions massives alors que nous sommes pressés par le temps et que des innovations de rupture secouent les principes de l'évaluation économique.
Ce sont ces défis que Claude Le Pen remet en perspective dans sa chronique mensuelle