Get ahead and stay ahead by proving your value

The medical technology segment has a distinct set of challenges where new categories of buyers and influencers now play a larger role. Regulatory requirements are tightening. Pricing is under greater pressure driven by focus on outcomes.

Medical Technology

IQVIA has the tools and the expertise to help you address these new requirements. From basic market assessment and intelligence to compliance, lifecycle solutions and outcomes analysis. Setting up your devices and diagnostics for success.

  • Stand out from your competitors by competing beyond price. Employ our vast sales, procedural, reference and longitudinal non-identified information from over 530M patients to help demonstrate your product’s true value.
  • Get actionable new ideas for product development and marketing based on our combination of curated global data, specialized market intelligence, and advanced analytics.
  • Scale your business as needed with a partner that can tailor capabilities across virtually all geographies and therapeutic areas.
  • Use cutting-edge tech to get the right information into the hands of decision-makers when and how you need it -- compliantly and efficiently.

Let us help you compete on the value of your devices and diagnostics.

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Introducing the IQVIA CORE™, the new way we'll innovate.

Read Novella’s latest paper on unlocking regulatory complexities for combination products.
Data and Analytics Deliver Big Solutions for Medical Device and Diagnostic Sales Strategies

The healthcare landscape is changing. Moves to improve clinical outcomes with a focus on cost-effectiveness are trending with a shift towards GPOs, IDNs, ACOs, and VACs. The increasing quality of data and the advances in analytics can provide an important input to sales and marketing teams to adapt to these new dynamics.