Launch Advisory Services
Launch Advisory Services
A successful brand launch is a priority. Evolving dynamics can pose critical challenges to your brand. IQVIA has the solution.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreMedical Device and Diagnostic Solutions
U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Launch with confidence and excellence the first time.
Our Launch Center of Excellence uses an empirical approach to monitor the US launch environment to understand the factors that are critical to optimizing launch performance. You can rely on our approach to:
- Quantify influences of payer, provider, and patient stakeholders using data from more than 500 launch studies since 2007 and developing case studies to understand the most successful launches across a broad spectrum of therapeutic areas
- Provide a core set of offerings built on robust analytics and information powered by IQVIA CORE that are adapted based on best demonstrated practices for today’s dynamic launch environment
- Foster internal and external alignment to ensure launch success
- Maximize brand opportunities by expanding markets, overcoming payer obstacles, serving more patients, and increasing patient adherence
Contact us and learn more about launch advisory services.
Optimizing Brand Performance
An Evidence-Based Approach Powered by Artificial Intelligence
In this white paper, IQVIA experts describe how Brand Optimizer, a groundbreaking, patent-pending methodology, uncovers new opportunities for your brand by answering key business questions.
Synchronizing a Disjointed Biotech Launch Plan
Case study outlining how the IQVIA Launch Excellence team helped a brand exceed forecast expectations amid organizational fragmentation.
OTHER US SOLUTIONS YOU MAY BE INTERESTED IN
Market Access Strategy and Analytics
Partner with IQVIA to navigate today’s increasingly challenging payer environment and maximize profitability across the full lifecycle of your product.