Choosing the right channel: HCP engagement preferences in a rapidly evolving environment

With the rapid evolution of and geographic variance in HCP preferences, today’s leading-edge customer engagement models require regularly refreshed channel preferences insights.

Speaker: Tom Woods, Consultant, EMEA Thought Leadership, IQVIA

The revolution of remote healthcare: An inside look into HCPs’ perception of the evolving digital landscape

Remote healthcare has revolutionized healthcare delivery. While this shift was accelerated by the short-term need for essential access to medical services during the COVID-19 pandemic, it has also persisted long-term, prompting the medical community to adopt a new approach to patient care.

Speaker: Carolina Ricarte Iniesta, Offering Development Director, IQVIA