Build and nurture valued relationships

IQVIA Marketing Automation solutions can help you demonstrate value to your stakeholders so you can stay ahead in a crowded, high-pressure market. By combining a flexible marketing database with execution and reporting tools, our Nexxus Marketing application powers and automates your relationship marketing engagements.

  • Become customer-centric: Create targeted segments that reflect your customers’ individual communication preferences and interests. Use behaviors, attitudes and demographics to serve up the most appropriate content for your brand.
  • Drive highly-targeted marketing engagements: Identify and use preferred channels to connect through conversations that provide only the resources that patients and providers seek.
  • Use insights to improve your messaging: Evaluate initiatives in-flight and discover opportunities to refine your approach to better target campaigns, drive more opt-ins and improve your return on investment.

Reach out to find out how you can listen better and get even closer to the audience you want.