Maximize sales outcomes.

The sales process in life sciences is complex. Achieve your business unit objectives by planning and implementing a more strategic approach to sales force effectiveness.
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Get to better decision making

Field forces face challenges of more channels, multiple influencers, greater competition for the customer’s time, and growing regulations. At the same time, sales teams need to deliver on brand and business unit revenue objectives. Life sciences customers require interoperable solutions that draw insights from all relevant data inputs to manage sales resources flexibly and compliantly.

Deliver new levels of performance

IQVIA Sales Force Effectiveness (SFE) solutions support data-driven sales planning for pharmaceutical and medical device manufacturers. These offerings are delivered as cloud-based services directly to customers or as part of a consulting engagement from IQVIA or affiliate firms. These core solutions are

  • IQVIA Mobile IntelligencePersonalized and productive interactions on the go 
    Optimize each interaction with HCPs, whether in person or digitally, with up-to-the-moment insights on how to drive the relationship forward
  • IQVIA Remote DetailingImproved field productivity with remote client interactions
    Expand your reach to more HCPs with user-friendly, efficient, and secure e-detail interactions
  • IQVIA Organization ManagerSet up your sales team for success
    Optimize your valuable field resources across the enterprise for success through dynamic alignments to corporate priorities and brand opportunities
  • IQVIA Incentive ManagementSucceed with motivated sales teams
    Streamline incentive compensation design and administration to boost revenue by motivating sales teams to pursue the best opportunities

Solutions to drive sales

IQVIA Sales Force Effectiveness solutions empower life sciences customers to

  • Target the best opportunities quickly using multi-level profiling and segmentation
  • Manage large sales forces dynamically in today’s constantly changing environment
  • Minimize risk by previewing proposed alignments without impacting current business
  • Make the best use of time engaging with the busiest prescribers
  • Utilize all relevant data inputs to drive decision-making compliantly

IQVIA Sales Force Effectiveness solutions complement Orchestrated Customer Engagement (OCE). SFE solutions optimize resources across the enterprise, while OCE coordinates delivery of all customer touch points. Customers that adopt both SFE and OCE will benefit from a well-integrated experience across the entire sales process, from HQ planning to multichannel customer interactions.

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