In the rapidly evolving digital landscape of the APAC region, the growing use of social media is generating significant volumes of data. By analysing conversations among consumers, patients, influencers, medical practitioners, businesses can gain valuable insights into patient and consumer journeys. Experiences, unmet needs and challenges uncovered create empathetic, effective, and impactful strategies for launch.

As a follow-up to our previous session on using social media intelligence to inform effective stakeholder engagement, IQVIA experts will highlight potential applications of SMI across phases of launch. These include generating insights on online users and influencers, studying analogue product launches, tracking evolving consumer behaviour towards available products and competitor activity.

Join us to benefit from practical tactics to leverage SMI for robust launch strategies that drive product adoption and patient-centric care in the long term.

Agenda for the webinar:

1. Importance of Social Listening for Healthcare

Understand the digital landscape of healthcare in APAC and exploring the potential of listening to user-generated data in making patient-centric informed decisions through a product’s lifecycle.

2. Social Media Insights for Effective Launch Strategies

Explore how SMI can be integrated into various phases of launch planning to inform research, communication, and marketing strategies.

3. SMI Case Studies for Launch Excellence

Learn how SMI has been used by pharma and consumer health companies in their pre-launch, launch, and post launch journey to achieve commercial success.