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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Global Trends in R&D 2024

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience powered by Apple
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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

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WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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Nota de prensa

Targeting a New, or Under-Resourced Audience

Not Prepared to Reach GPs?
mar. 09, 2020

Promoting products to general practitioners (GPs) requires an infrastructure and skillset that most consumer health companies just don’t have. And even many Belgium pharmaceutical companies with well-established and sophisticated sales and marketing operations have turned their focus to specialists and so are investing less in reaching GPs. Still, there are times when GPs are the appropriate audience for both sectors. So, what’s a company with limited field resources and/or expertise to do? What creative and efficient solutions are available?

One pharma company faced just this challenge when it unexpectedly received reimbursement approval for a product that would be prescribed by GPs. (A similar, competing product had been declined reimbursement.) The company was no longer actively promoting to GPs and thus had no sales or marketing operation capable of reaching the target prescribers. To top it off, the company knew it would face competition within its first few months on the market. It urgently needed to make a splash and gain a foothold in the market before the competition entered the scene. But how?

Collaboration to the Rescue

The company turned to IQVIA’s Contract Sales and Medical Solutions team for a collaboration which ranged from strategy development all the way through to implementation. Drawing on insights into the competitive market and an understanding of the standard care, IQVIA’s team worked with the company to develop a comprehensive sales and marketing strategy that encompassed messaging based on a unique selling proposition, channel recommendations, advanced audience segmentation, GP target lists, detailing frequency recommendations, Key Opinion Leader (KOL) engagement, and a complete digital marketing campaign.

We trained and deployed a dedicated sales team to call on KOLs and GPs as well as a multi-channel sales team to reach no-see physicians. During the implementation phase, we met weekly with the customer’s marketing team to review results, discuss follow-up actions, and ensure rapid response to any issues.

Patients Forecast Targeting a New or Under Resourced Audience

Surpassing Sales Targets

At the end of the project, IQVIA’s salesforce had surpassed the client’s target in terms of uptake and market share – a performance that earned a 93 percent overall satisfaction score from the client team. Specific questions such as, “Would you invite IQVIA back?” and “Would you recommend IQVIA?” received positive scores of over 90 percent. The client, in fact, praised the team saying, that IQVIA had the “ability and skills to understand our needs, to react quickly to find solutions, and to drive the project and the team towards outcomes.”

Working with a resourcing partner who can develop an effective sales and marketing strategy as well as execute on that strategy is a practical solution for companies lacking sufficient internal resources to reach a specific audience.

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