Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience powered by Apple
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE
Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
PROMOTIONAL STRATEGY

Personalized engagement for high impact

Reach providers, patients, payers and key opinion leaders with relevant, timely, personalized communications that maximize commercial impact.
Learn more
Solutions Commercialization Promotional Strategy
Explore More

Find your "aha" moment

The pressure of running successful marketing campaigns has never been greater. Channels continue to proliferate, budgets are tight, and personalization is expected. IQVIA can help, by drawing more precise conclusions and generating deeper insights based on both your data and ours.

IQVIA provider data includes patient profiles, practice innovations, network memberships and other attributes that help you focus on key decision makers.

Our analytics, built on machine learning, creates real "aha" moments -- including which doctors are most likely to prescribe your brand, which opinion leaders are most likely to support its use, and where there may be opportunities you otherwise would have missed.

Machine learning is making promotion more personal

Machine learning has the ability to filter and organize vast amounts to quickly identify what messages work, when and for whom.

But algorithms need the right ingredients. And insights are only as good as the data and teams behind the scenes.

IQVIA brings together the data, analytics, technology and expertise necessary to identify promotional strategies that are personalized, relevant and effective. Solutions leverage

  • Deep market, customer and therapeutic expertise 
  • Behavioral and attitudinal customer analyses
  • Cutting-edge targeting and segmentation techniques
  • A range of healthcare data sources, including ChannelDyanmics and Xponent data

Decisions based on information, not instinct

The right data can help you proactively understand your audience, assess strategy and measure effectiveness. IQVIA aligns data, analytics, tools and expert knowledge based on the specific audiences and attributes of your product.

Choose channels that match your market

Whether you need to focus in or expand into global markets, our teams and solutions are built to support your brand’s geographical scope, strategic intent and partner strategy.

IQVIA supports customers with teams in more than 30 countries and a life sciences database that spans 100 markets worldwide. 

IQVIA recognized as Leader by industry analysts Everest Group

The 2023 Everest Group Life Sciences Operations PEAK Matrix® Assessment evaluated products from 28 companies serving the industry.

IQVIA was named a “Leader” and positioned highest of all companies surveyed.

Please click below to access the custom report for more details.

ACCESS REPORT

IQVIA named highest positioned Leader by Everest Group

The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.

IQVIA was the highest-scoring provider named in the Leader category.

ACCESS REPORT

Learn More

Blog
Choosing the right channel: Healthcare professional engagement preferences in a rapidly evolving environment - Part 1
By: Tom Woods
Webinar
Accelerate access to market-ready commercial analytics
February 13, 2024

Related solutions

ChannelDynamics

Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.

Multichannel Marketing

Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.

Multi-indication Analytics

Go beyond traditional methods and use AI and machine learning-powered analytics to develop a clearer picture of how multi-indication products are used.

HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

Explore More

Contact Us