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Life Sciences Solutions

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences Solutions
Healthcare Solutions

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare Solutions
Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Medical Device and Diagnostic Solutions
U.S. Government Solutions

For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. Government Solutions
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Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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U.S. BLOGS

Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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U.S. INSIGHTS LIBRARY

"Browse our library of insights and thought leadership.

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ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Commercial Model Design & Execution

Commercial Model Design and Execution

IQVIA Sales Force Effectiveness solutions provide timely and accurate field-based targeting strategies to guide decision making and help senior leadership prioritize the right targets with the appropriate resources. 
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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Brand and Marketing Launch Advisory Solutions Commercial Model Design and Execution

Optimize field-based structure to maximize commercial opportunities.

Although the initial launch budget often constrains investment in personal promotion, there is no need to sacrifice commercial value. We understand physical access to HCPS and navigating new decision makers can be challenging.

IQVIA has developed a framework that enables you to:

  • Develop a customized target segmentation methodology to prioritize physicians, institutions, and accounts for personal promotion or scientific exchange
  • Optimize field-based size and structure, including territory alignment design
  • Execute a staged roll-out within an agreed upon timeline

Using integrated analytics we design innovative sales force effectiveness models that account for various stakeholder influences on prescribing.

Related solutions

OTHER US SOLUTIONS YOU MAY BE INTERESTED IN

Market Access Strategy and Analytics

Partner with IQVIA to navigate today’s increasingly challenging payer environment and maximize profitability across the full lifecycle of your product. 
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