Information Offerings

The Flagship of our offerings, our data solutions are the gold standard of how pharmaceutical, OTC and Personal Care companies measure the performance of their sales force and monitor the evolution of their strategic brands vs competition. Information offerings are available in different area granularity, different delivery frequencies and cover both Rx and non-Rx product sales.

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National Retail Pharmacies

Learn more below about our National Retail Pharmacies Data offerings:

  • Sell-out Data
  • Rx Products
  • Consumer Health

Sell-out data

Sell-out data coming from a panel of ~2,100 private retail pharmacies. The panel is representative of each of 70 geographical territories across Greece so that with statistical projection it ensures an accurate and concrete view of the total market. Every single product that is being dispensed through a pharmacy is recorded and organized in one of five (5) different databases with specific market characteristics. National Retail Pharmacies data are available to purchase as a monthly, quarterly and semiannual subscription or as an ad- hoc sales report.

Rx products

Pharmaceutical Monitor (one of the five available sales databases) includes all prescription-bound products, all the MHSYFA products and also the Diabetic Strips. The products are classified according to the (European Pharmaceutical Market Research Association) EPhMΡΑ in 16 ATC1s with corresponding ATC2 / ATC3 / ATC4 levels. Information is provided per Corporation (Marketing Authorization Holder), Product name and pack. Additional information provided includes Administration Form, Launch Date, Original / Generic, Rx-bound / MHSYFA as well as several additional attributes upon request like EOF code, Patent status and Counting units among others. 

Consumer Health products

  • Self-Medication Monitor (OTC) includes all MHSYFA and all Over-The-Counter products like Vitamins, Minerals, Pain Relief, Skin Treatment ointments etc. Products of this database are classified primarily into 17 OTC1 markets with corresponding OTC2 / OTC3 / OTC4 sub-markets. This categorization defines clearly each market and its related sub-markets and products so that the performance of a brand is viewed in the proper market segment and measured vs its competitors.
  • Personal Care Monitor (PEC) includes Beauty Products for men and women, Hair, Oral and Personal Hygiene products, Baby products etc. Products of this database are classified primarily into 14 PEC1 markets with corresponding PEC2 / PEC3 / PEC4 sub-markets. This categorization defines clearly each market and its related sub-markets and products so that the performance of a brand is viewed in the proper market segment and measured vs its competitors.
  • Patient Care Monitor (PAC) includes products like Plasters and Bandages, Contact Lenses Care, Injection Devices, Various Tests and Diabetic Strips among others. Products of this database are classified primarily into 24 PAC1 markets with corresponding PAC2 / PAC3 / PAC4 sub-markets. This categorization defines clearly each market and its related sub-markets and products so that the performance of a brand is viewed in the proper market segment and measured vs its competitors.
  • Nutraceutical Monitor (NUT) includes nutrition products and mainly Baby Foods and Baby Milks. Products of this database are classified primarily into 9 NUT1 markets with corresponding NUT2 / NUT3 / NUT4 sub-markets. This categorization defines clearly each market and its related sub-markets and products so that the performance of a brand is viewed in the proper market segment and measured vs its competitors. 

Hospital Data

Actual (non-extrapolated) Purchase and Consumption data from 106 Public Hospitals. Data can be provided at a National level, by Health District (YPE) or by hospital account. Upon feasibility and client request data could be provided per ward (clinic). Coverage varies per YPE as new hospitals are added to the hospital panel every month. Market definition is based on selected products, molecules or therapeutic classes and information is provided per Corporation (Marketing Authorization Holder), Product name and pack. Proprietary analytic tool allows for flexible database access and fast generation of detailed reports for each selected market. Data are available to purchase as a quarterly or as a semiannual subscription or even as an ad-hoc sales report with back data availability since January 2012 (with a monthly breakdown).

Territorial Retail Pharmacies Data

The size of the IQVIA panel (~2,100 pharmacies) allows for accurate representation of all products dispensed through Private Retail Pharmacies in 70 territories across Greece. Both Rx and Non-Rx products can be monitored with territorial granularity on a monthly, quarterly or semiannual basis and data are available through an online analytical tool (IQVIA Analysis Manager) to allow access from any place or device. Territorial Retail Pharmacies data from IQVIA are used by the majority of the companies that dispense their products through the pharmacy channel, in order to evaluate their sales force performance.

Weekly Data

New data service from IQVIA, ideal for launch tracking and monitoring the sell-out evolution of focus client or competition products. Currently weekly data are produced from a sub-panel of ~620 pharmacies. This allows for a granularity of 13 IQVIA areas. From 2018 onwards, weekly data will be produced from the full IQVIA panel (~2,100 pharmacies) giving weekly insights for all 70 territories. Especially for Consumer Health products, weekly data provide unparalleled performance insight during periods with intense promo activity.

Reimbursed / non-reimbursed data

Based on new software installed in ~2,000 pharmacies, IQVIA is able to split between reimbursed and non-reimbursed, the recorded SKU sales per pharmacy, in other words sales that are accompanied by an e-presecription and sales without an e- prescription.