In Commercial & Operations Excellence we help PharmaCos in Greece to optimize their targeting, sales force, supply chain and marketing and promotional investments. Our actionable recommendations allow our clients to maximize both their revenue and profitability.
Commercial and operations excellence key offerings and business questions addressed are:
In Brand Management, we help PharmaCos in Greece to maximize the value of their brands by better preparing for their upcoming launches, monitor brand performance, understanding the usage and attitudes of physicians and corporate reputation.
Brand Management key offerings and business questions addressed are:
Performance Tracker - How does our brand perform against competition within the indication?
Awareness, Trial, & Usage - What is the levels of brand awareness, trial and usage?
Message Recall - How are the brand messages recalled by Physicians?
Patient Flow & Treatment Algorithm - Which is the treatment algorithm that physicians follow?
Oncology Insider - What are the actual prescriptions of Oncologists and patient profiles?
Advocacy Boards - What is the brand equity and how to communicate the brand message?
War-gaming - How to position the product considering competition?
Corporate Reputation - What are the drivers for Reputation & Social Responsibility?
Sales Reps Evaluation - How do Sales Reps perform per area?
Launch Excellence - How to better prepare for our launch in a holistic manner?
Multichannel Approach Evaluation - What is the digital adoption and digital preferences of physicians?
Channel Dynamics - How does our detailing effort compare to competition?
In Real World Evidence, we help PharmaCos in Greece to gain valuable insights for real world data collected from big volume of transactions collected by the pharmacies. Key offerings and business questions addressed are:
In Market Access, we help PharmaCos in Greece to better equip their market access departments by mapping the stakeholders, analyzing and benchmarking the evolution of the markets, analyzing pricing scenarios. Key offerings and business questions addressed are: