With evolving customer behaviors, stringent regulations, and increasing competition, making the right choices for your brand's promotional channels can be a daunting task.

The pandemic instigated a rise in digital channels such as emails and video calls, causing a shift in the promotional landscape that life sciences companies must now navigate as omnichannel engagement and AI-enhanced tools come to the fore.

Specifically, in this webinar, we will highlight:

• Current Dynamics in Life Sciences Promotions
• HCP Engagement Preferences in SEA
• Moreover, we'll delve into the pivotal challenges faced in selecting the ideal promotional channel mix based on company information and competitive benchmarks, all while providing real-world examples of successful use cases.

You will discover how an AI-powered approach equips you to optimize channel performance and future-proof your promotional investments for faster and dynamic decision-making. Join us and unlock the potential to elevate your marketing strategies to a future-proof level.

Speakers

Mairin Reid
Head of Technology and Patient Solutions, SEA & APAC RHQ, IQVIA

Arun Dahiya
Principal, SME, Commercial Analytics, IQVIA

Geraldine John
Customer Experience and Marketing Manager, Technology and Patient Solutions, SEA & APAC RHQ, IQVIA