Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSOrchestrated Customer Engagement offers life sciences companies an unparalleled opportunity to overcome one of the most difficult challenges the industry is currently facing: lack of trust among prescribers and other healthcare professionals. By streamlining communications and coordinating customer interactions, OCE helps life sciences organizations build trust-based relationships with HCPs and increase the effectiveness of all their engagements with healthcare professionals.
Seventy-five percent of physicians surveyed by Deloitte Consulting in 2015 indicated a lack of trust in the information that pharmaceutical companies provide. In the 2015 EPG Health Media survey and a quarter of the HCPs surveyed said they did not allow meetings with pharma representatives because of a lack of trust or transparency. Pharmaceutical companies already face significant challenges from increased market competition to the rise of specialized drug therapies as they strive to gain leads among healthcare professionals and convert them into sales. Perhaps, more than any other challenge, it is this lack of trust and confidence that requires Life Sciences companies to go the extra mile to engage HCPs in more positive ways.
Orchestrated Customer Engagement is an innovative strategy that helps Life Sciences companies align their sales and marketing functions, integrate customerengagement activities across the organization, and support it all with a foundation of robust information management. The OCE platform enables companies to manage an increasingly complex mix of direct and indirect communication channels, run effective campaigns based on actual customer needs and preferences, and achieve more productive engagement with all customer segments through consistent, targeted outreach.
By making OCE a strategic priority, Life Sciences organizations can build stronger bonds of trust with their customers, improve brand loyalty, and achieve their commercial goals with greater ease and efficiency. Fortunately, Life Sciences organizations can make the move to OCE at their own pace. OCE is evolutionary, which means that Life Sciences companies can take a phased approach, developing their strategy step-by-step and implementing it in stages. Best of all, companies that want to implement OCE can leverage their previous investments and build on their existing skills and resources as they work toward full orchestration.
Orchestrated Customer Engagement is a new strategy for customer engagement that represents the next big step in Life Sciences sales and marketing.
Traditionally, Life Sciences companies are organized as a series of disconnected vertical silos, a structure that limits companies’ ability to provide dynamic, or at a minimum, positive customer experiences for HCPs. Vertical functions such as sales and marketing tend to focus on their individual objectives, systems and messages rather than collaborating on more effective and connected customer engagements.
OCE removes the barriers that typically separate vertical functions and enables them to collaborate effectively with the support of strategic IT systems. OCE creates horizontal integration across four key customerengagement activities — multichannel marketing (MCM), sales force effectiveness (SFE), market access and medical affairs. A horizontal mindset all customerfacing functions have the context, precision, consistency and transparency of information that enables them to coordinate their decisions and activities, deepen trust, and avoid customer confusion.
OCE makes it possible for employees in each functional area to see and understand how others in the company are interacting with customers. The employees and representatives responsible for a company’s communication and marketing channels are no longer isolated from their colleagues. Instead, they can look left and look right to see what everyone else is doing. OCE combines the automation of multichannel marketing with the human touch of traditional sales and the power of next-generation technology, to improve and deepen customer engagement.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
