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"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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"Global Trends in R&D 2024

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

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Blog
Evidence-Based Valuation of Pharmaceuticals: Proving a Price in Oncology
John Doyle, Dr PH, MPH
Aug 08, 2018
  • Blogs
  • Evidence Based Valuation of Pharmaceuticals

Increasingly, payers around the world are making decisions on healthcare products and services based on the value they deliver in the real-world. Yet, the healthcare community is undecided on how to convert health benefits to monetary value.  This is particularly troubling in oncology as the price of innovative therapies are generating media coverage and public outcry.  

IQVIA has developed what is proving to be a robust, reliable pricing model that optimizes price for the healthcare system. This evidence-based valuation (EBV) model estimates the price of a drug based on its perceived value by various stakeholders, and is fortified by proof points that quantify the differentiation of the new agent from a selected comparator.

The EBV model not only estimates the value-based price range for the new medicine, but it also identifies the key product attributes that drive value at the product-level and market-level. Finally, it elucidates the evidence required to support those value claims. This framework can thus inform the evidence generation from early clinical development through late-phase research such that studies can be designed around the endpoints that are valued the most by stakeholders.  The EBV model can also underpin an evidence platform that is designed to generate real-world, real-time, longitudinal data and insights to optimize shared value across stakeholders over the lifetime of the asset.

Our EBV model has been used across a variety of therapy areas – including oncology -  Therapeutic Innovation & Regulatory Science - and has the potential to support value-based healthcare systems more broadly as we seek a more transparent, evidence-based, and consistent method for determining value in healthcare.

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