Brand Strategy and Management
Bring your brand’s opportunities into sharper focus
Expanding into new markets. Serving more patients. Increasing adherence. Reformulating compound delivery or highlighting secondary indications. These are just some of the opportunities you need to assess to grow your brand, from development to maturity.
Harness the IQVIA CORE™ to achieve more confident insights into key commercial decisions.
- Evaluate pipeline viability, potential investments and commercial opportunities and risks across the life of your brand.
- Benefit from experience with more than 370 launches since 2009 and a series of ready-to-implement solutions to improve commercial performance.
- Identify market access hurdles, including costs and risks, licensing and pricing, regulations and valuations.
- Connect with experts in multiple therapeutic areas, with deep knowledge across clinical and commercial functions to get a fresh perspective.
- Address future patient needs, product development issues, geographic and product-line expansion, go-to-market execution or growth potential.