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"Top Issues for Pharma to Watch in 2022 and 2023

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Webcast
Identifying and Engaging the Hidden Influencers of Medical Practice
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July 21, 2021

Kalender
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1:00pm - 2:00pm

Eastern

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In today's fast moving and competitive life science marketplace, effective and efficient dissemination of product knowledge during product development is critical for a successful launch, but are you optimizing all the ways in which you can achieve these goals?

During this webinar, we will discuss the various roles that thought leaders play, how to identify them, the value of understanding their communities of practice or networks, and how to leverage their position among their peers. Plus, we will cover how an Omnichannel marketing approach allows you to be highly relevant and targeted with your messaging to a defined group of thought leaders.

Speakers

John Eichert
Senior Principal, IQVIA Thought Leader CoE

Adriane Sheibley
Director, OneKey U.S. Sales, IQVIA

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