OneKey Reference Dataset

OneKey reference dataset

OneKey unites all your commercial activities together with a single, comprehensive reference dataset.

All the HCP data you need, all in one place
IQVIA Infinite Dimension Profiler

OneKey fuels all enterprise commercial applications

OneKey reference data seamlessly delivers the trusted information life sciences companies need to power all commercial and regulatory applications. With IQVIA OneKey reference data, commercial leaders can now:

  • Know who is driving treatment paths and decisions with current information on official structures, positions, and roles.
  • See connections and understand how healthcare professionals (HCPs) and organizations (HCOs) are affiliated with one another.
  • Optimize integration with OneKey’s ecosystem, accessible anytime, anywhere.
  • Be precise with 1,000+ attributes and harmonized views of HCPs and HCOs in the U.S.
  • Stay compliant with regulations pertaining to data privacy and the changing formats of local healthcare delivery environments.

OneKey is a trusted data source for HCPs and HCOs worldwide

IQVIA’s OneKey reference datasets deliver insight into more than 11.2 million HCPs and 750,000 HCOs in the U.S., as well as 21.5K corporate parents and 5.9K affiliations linking them together. As a single, high-quality, validated source, OneKey can help your organization:

  • Extend its coverage of HCPs, HCOs, and their affiliations.
  • Connect to a single reference data standard.
  • Understand customer access, value, and potential.

OneKey reference data is powered by a unique ecosystem that continuously enriches the data with 800 experienced researchers across the world with country-specific knowledge. More than 1.5 million updates are made globally each month. With these real-time inputs and harmonized data, OneKey is a trusted data source for HCPs and HCOs worldwide.

OneKey: The most comprehensive life science reference dataset available

With over 1,000 attributes and filters, OneKey is specifically designed for enterprise utilization in the pharmaceutical and MedTech industries. Working together with IQVIA’s OneKey and Information Management teams, we can provide a timely and cost-effective way to centralize, standardize, integrate, and access healthcare data from multiple sources.

Plus, with easy connectivity to IQVIA’s DDD (outlet performance data) and Xponent (professional performance data), a more complete understanding of key customer relationships and influences, valuations, and opportunities become visible. Specifically, the MedTech industry benefits from the connection to claims data and leveraging internal data within the ValueTrak® application.

As your data needs and sources continue to increase IQVIA’s Data Governance and Stewardship team is here to help. We can supplement your staff with additional data stewards who have a strong understanding of life science data. Our teams can design a master data management plan with rules for collecting, managing, and integrating new data.

OneKey reference data powers the ability to build multifaceted profiles, segments, and custom audiences

PROFESSIONAL REFERENCE DATA
Affiliations link HCPs and HCOs together
Seeking both the professional specialty and actual professionals to support your commercial teams’ activities plays a significant role in the success of the product and patient. OneKey provides nine unique affiliation types and each affiliation dataset differs based on the organization’s class of trade (COT) and the professionals’ relationship to the COT. HCOs and HCPs can be linked together and, with additional IQVIA data, you can reveal rich and actionable insights that can range from best address and consented email address to treatment types and sample eligibility.

ONEKEY REFERENCE ASSETS

Affiliation types

Standard affiliation

Denotes that the provider physically can practice at a location.

Admitting

Provider has the hospital address as a current address in OneKey and is listed on the hospital website with another address.

Attending

Provider is expected to physically practice within the hospital.

IDN affiliated

Provider to a hospital where they are admitting and another affiliation to an ancillary facility owned by the same parent.

Admitting (inferred)

Provider has the same city or Zip3 as a hospital.

IDN affiliated (inferred)

Provider to hospital meeting the Admitting Inferred criteria and are also affiliated to another IDN facility.

Treating

Provider affiliation to a nursing home only if a patient of a provider is currently in the nursing home.

Consulting

Contractually consults as a provider to the nursing home without being on staff.

Staff

Affiliated to nursing home where they are on staff.

Infinite Dimension Profiler

IQVIA Infinite Dimension Profiler is the only self-service, integrated data platform bridging multiple datasets creating one complete view of an HCP. With this platform, commercial leaders can understand their HCPs on a much deeper level, create more personalized messages, and reach HCPs on their preferred channel.

With Infinite Dimension Profiler, commercial leaders can now:

  • Build customer segments with over 400 data filters and 11M+ HCP profiles.
  • Easily access HCP insights to include scientific influence, academic activity scoring, and Rx trends updated in near-real time.
  • Search across specialty groups, therapeutic areas, and HCP networks, and then filter based on health networks, market trends, and geography.
  • Find and compare influencers in health systems regionally and nationally for use in speaker programs, conference product theaters, and non-personal promotion materials.
  • Understand connections between the HCPs who influence within a network of physicians and more.

Consented email addresses: The ultimate universal identification

Only IQVIA’s email database offers a fully opted-in and authenticated, allowing you to maximize ROI and exposure of your commercial brand messages. Leverage 1.5 million first-party, opted-in, sourced HCP email addresses that are validated and nurtured to maximize performance.

Authentication goes beyond giving you the best identity information for social and programmatic advertising; consented email improves campaign success, offering a much greater ROI. Utilizing a fully authenticated email database ensures a strong connection to the actual and correct HCP. To provide the very best, consented, and authenticated email addresses, IQVIA has established and nurtures the proprietary Healthcare Communications Network. This network of prominent HCOs helps provide the consent framework which allow us, our partners, and our customers to leverage data for medically relevant purposes and offers.

ORGANIZATIONAL REFERENCE DATA

All the attributes needed to answer your key business questions

With OneKey, pharmaceutical commercial teams can pinpoint their efforts while identifying new opportunities and answering a variety of business questions backed by quality data while remaining compliant with internal and external regulations.

OneKey provides an array of attributes that allow for specific segmentation and targeting. The attributes can reveal individual therapy areas for either an organization’s primary market, a corporate parent, or GPO with granularity based on a facility’s COT. Organizational data can be enriched with email addresses, EHR/health IT adoption, and vendor details and Ohio TDDD designations.

ONEKEY ECOSYSTEM

OneKey ecosystem platform provides easy data access

The HCO and HCP affiliation data in the ecosystem provides the robustness needed to understand complex influences and decision maps, while compliance dimensions streamline the process to meet your high compliance standards. IQVIA is prepared to deliver data to meet your technology requirements making supporting your end users easy.

Direct web access to the most comprehensive HCP and HCO reference data

The OneKey web portal provides direct access to HCP and HCO data and thousands of their associated attributes. Keep your target audience updated with data that is continually updated and available in near real time. Access to the OneKey web portal makes it easy for sales and marketing efforts to work in unison.

Contact Us