What is the key to impactful HCP engagement? The healthcare industry has made positive strides in recent years, with growing digital maturity and the rise of medical affairs leading to closer alignment with healthcare professionals’ evolving engagement expectations. However, signs of a back-to-normal mentality post-pandemic and changing HCP preferences continues to undermine the effectiveness of engagement strategies.

With the acceleration of digital transformation in HCP interactions and growth of hybrid collaboration models blending face-to-face meetings with digital touchpoints, the importance of driving the right engagement strategy has never been greater.

Join the webinar today to uncover up-to-date insights of the HCP engagement landscape to:

• Benchmark your organisation’s approach and steer tactical plans
• Understand what changes need to happen to operationalize digital excellence
• Shape the future of HCP engagement for better healthcare outcomes

Speakers:

Pradipto Goswamee
Principal, Head of Customer Experience & Marketing Services

Jonathan Macdonald
General Manager, EPG Health

Ben Gallarda
Head of Scientific Affairs, EPG Health