Target Patient Treatment Patterns
Enabling the next generation of patient journey
A great patient journey could be like a window looking at how your patients are finding (or missing) your brand. It should show you both what is happening and why it happens. We used to rely on primary research and disconnected reports to piece this together. Now, with the power of advanced analytics – including machine learning and predictive analytics – and our diverse portfolio of over 3,000 RWD sources and over 600 million non-identified global patient records – that window is truly available. Fine-tune your commercial strategy and messaging as you
- Segment prescribing patterns by provider type and location
- Understand new patient starts and switches to your therapy in specific regions and markets
- Compare “before and after” promotion, patient treatment rates and Rx share using non-identified patient metrics and trends to assess success
Let us help you optimize your commercial strategy.