You need to assess TV, digital, and customer relationship management campaign strategies and tactics in real-time.
You want more than just click-through rates and exposures. Waiting two or three months to see results of your campaigns is out of the question. That’s why we developed Advertising IQ (AdIQ) - a real-time measurement tool based on actual patient behavior. We have partnerships tied to anonymous patient level data and ~70% of cable households. This is what it means to you:
- Broad access to patient-anonymous real world patient healthcare data linked to consumer and promotional data sets
- Effective marketing analytics across media channels
- Informed investment decisions based on actual patient behavior
- Better ROI
AdIQ is a real-time measurement tool to assess your multimedia campaign strategies