OCE Digital

Bring intelligent omnichannel marketing to your fingertips

OCE Digital enables marketing professionals to plan, personalize and optimize multichannel customer campaigns at scale. With continuously updated intelligent insights into HCP preferences, commercial teams can drive more effective interactions and increase the success of their marketing activities across all channels.

Meet Your Marketing Guru

With OCE Digital, you have a new generation of smart engagement tools at your fingertips. 

Integrated, real-time customer data and preferences from all past interactions allow for more precise segmentation and consistent customer profiles.  

Contextual Next Best recommendations trigger smart suggestions in workflows to let users know which HCPs to enroll in campaigns, what content to send, and which channels to leverage for optimal campaign execution. 

Actionable insights into customer journeys provide on-demand views of performance trends, channel engagement, and planned/deployed campaigns for smarter, faster decision-making.

IQVIA recognized as Leader for Next-Generation Customer Engagement Platform

IQVIA has been named a ‘Leader’ in the Everest Group Life Sciences Next-Generation Customer Engagement Platforms PEAK Matrix® Assessment 2023.

This is the third 2023 PEAK Matrix Assessment in which IQVIA has been positioned high in the “leader category.

Please click below to access more details.

IQVIA continues to be recognized as industry leader

IQVIA recognized as Leader by industry analysts Everest Group

The 2023 Everest Group Life Sciences Operations PEAK Matrix® Assessment evaluated products from 28 companies serving the industry.

IQVIA was named a ‘Leader’ and positioned highest of all companies surveyed.

Click below to access the custom report.

IQVIA named highest positioned Leader by Everest Group

The 2023 Everest Group’s  Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations suppliers servicing the industry.

IQVIA was the highest-scoring provider named in the Leader category.

Click below to access the full report for more details.

Seamlessly align commercial teams to drive sales

OCE Digital offers dozens of reports to measure campaign performance, opt status of contacts, and segmentation data.  It allows users to configure preferences for better customer interactions and empower field reps to enroll HCPs in selected multichannel marketing campaigns.

When combined with OCE Personal, it also allows sales reps to effectively deploy rich, non-personal communications to increase their impact with customers.

IQVIA's OCE suite of solutions, particularly its strong customer engagement and content management capabilities, backed by actionable recommendations and analytics, are highly appreciated by clients… hence earning it a Leader position in Everest Group’s Life Sciences CXP PEAK Matrix® Assessment 2023.

Chunky Satija
Vice President
Everest Group

Related solutions

Contact Us