China is one of the world’s most developed e‑commerce markets, and cross‑border e‑commerce (CBEC) has become a fast and effective entry route for international brands.

In this live webinar, Illuminera, an IQVIA business—a specialist team supporting global brands with China market entry and sustainable e‑commerce growth—will share practical insights and real‑world examples to help you navigate China’s landscape, all in one session.

What you'll learn

• Gain expert insights into China’s e‑commerce and CBEC ecosystem
• Explore key market entry models and their trade‑offs
• Discover product, pricing and marketing strategies
• Understand the team setup and investment needed to get started
• Learn from real-world market entry cases from global brands

Click here to learn more and register for the webinar